Frédérique Blaive, Astral Media Radio

Since August, the brand image for our ten-station Energie network was completely overhauled to adopt the NRJ brand, thanks to a partnership with one of the largest private media groups in the world.

Working in marketing, I can see concrete applications right away, such as offering listeners access to exclusive content, interviews with stars and international concerts.

When you add this to great music and plenty of humour, I’m sure that our NRJ network has a brilliant future ahead.