Émily Lecours, Astral Media Radio

Montréal was the first radio market in Canada to adopt the electronic measurement model for PPM ratings.

It was a revolution for the entire industry. We had to reconsider the way we analyzed radio ratings.

At Astral Media Radio, we launched an interactive platform that allows agencies and direct customers to understand PPMs.

Our leadership has paid off and now the major Canadian markets are following suit in the move toward PPMs.